Bright Electric Bikes


Our state-of-the-art electric bikes
make cycling a dream.


The Rail Trails and bike paths around Bright and surrounds make cycling a joy. And for a true pedal to produce experience you can visit contemporary village cafes, family owned wineries, boutique breweries, great country pubs, a cider house and working farms… all along the rail trails. Best of all, on an electric bike, you can ride for longer, and explore further.

We also have a range of Amsterdam-style cruiser bicycles, Kids MTB’s along with child trailers and tagalongs for younger children. And all our bikes come with helmets, locks and personalised maps. So if you’re a family, or couple, a large group or just looking for a memorable day out, we’d be delighted to help you make the most of your stay in Bright and surrounds.

Learn more about bike hire here >>


We understand that sometimes you want to relax and let someone else do the heavy lifting. That’s why we’ve put together a range of mouth-watering self-guided bike tours that will delight, intrigue and revitalise you. In addition to this, we’ve sat down with local businesses to create exclusive offers for you to enjoy. Discover real savings across a range of quality local cafes, restaurants, wineries, micro-breweries and more by booking your tour with us.

Perhaps you’d like a half-day Gourmet Tour of Bright, or choose our Breakfast of Champions Tour. For a full-day adventure try our Tastes of Italy Tour or the Rail Trail Highlights Tour. We even have multi-day tours for those who want to pack the most value and enjoyment into their visit.

See for yourself here >>

Bright electric Bikes Shop


Bright Electric Bikes
2 Delany Avenue
Bright, Victoria

Phone: (03) 5755 1309




6-days a week – Thursday to Tuesday
10am – 6pm
* Closed Wednesday (open by appointment)

Open 7-days a week during School Holidays and Public Holidays.

“The most fun I’ve had in ages!”
Kim - Mooroolbark
“I can’t believe we rode to Myrtleford and back. It was so easy!”
Stephen - Cairns
“The kids loved it!”
Dominic - North Fitzroy
“We’ll be doing this every time we visit Bright. Thoroughly enjoyable!”
Tara - Mt Martha


For group bookings and corporate clients, please contact us directly by email or phone – (03) 5755 1309.

We have a range of great value tours and options to ensure your party has an enjoyable, memorable and thoroughly satisfying time in Bright and surrounds.

Alpine Cellars Interior


When you’ve finished your ride, take some time to sample the wares at our boutique wine shop – Alpine Cellars

With over 120 wines, Alpine Cellars has the largest selection of local beer, wine and cider in the region.

Victoria’s North East is blessed with five significant wine regions – Alpine, Beechworth, Glenrowan, King Valley & Rutherglen – and with Alpine Cellars you now have access to the best value wines these regions have to offer.

Learn more about Alpine Cellars here >>